Are you a new professional organizer struggling to book premium organizing clients? All the gurus say you should start with off with using your client portfolio to book more premium clients (which IS helpful), but what if you don’t have a portfolio? In this blog, I’m sharing with you tangible strategies you can implement right away to book your next premium client without having an extensive client portfolio.

Before you dive in to this blog post, I have a FREE TRAINING that teaches the common mistakes professional organizers make in their businesses that holds them back from building wildly successful and profitable home organizing companies. Watch this training to learn what those mistakes are and how to overcome them.

Certified strategies you can implement to book premium organizing clients for your home organizing company.

Today, I want to talk about a common misconception regarding portfolios and booking premium clients. Many believe to book premium organizing clients, you need a large portfolio or a vast body of work. When I say premium organizing clients, I mean clients who are willing and able to invest in high four-figure or five-figure price points for your professional organizing services. This is a misconception. You don’t need a large portfolio of before-and-after work, videos, photos, and the whole shebang to book premium organizing clients willing to invest premium prices in your services.

I want to clear this up: it’s not true. The belief that no one will book your home organizing services without seeing your work is partly true, as there’s power in showcasing transformations. Before-and-after projects where the “before” is chaotic and the “after” is light, airy, and fully decluttered are indeed powerful. However, you don’t need hundreds or thousands of such photos to attract premium organizing clients.

If you believe you need a large portfolio, I urge you to bury that belief. When I started my home organizing company, I thought I didn’t have any content to post. I hadn’t booked any clients at the time, and I had no before-and-afters to show. I believed I couldn’t book clients willing to spend four, five, six, seven, or ten thousand dollars with me because there was no proof, no social proof that I knew what I was doing. Let’s nip that in the bud.

There is power in having before-and-afters, but it’s not the determining factor in booking premium organizing clients. If you don’t have a large portfolio, you’ll likely stall on posting content. You’ll tell yourself you have nothing to post, leading to weeks or months without content. This is a trap I need you to avoid it.

Understanding the Buyer’s Journey for Premium Organizing Clients

Booking premium organizing clients requires taking them on a journey. This journey is known as the buyer’s journey, which includes three phases: awareness, consideration, and decision. Before-and-after transformations are only part of the decision stage. You still need content for the awareness and consideration stages.

In the decision-making stage, before-and-afters act as sales content, showcasing beautiful transformations and demonstrating how you helped your home organizing client overcome their personal challenges. However, if you only create content for this stage, you miss out on those potential home organizing buyers that are still in the awareness and consideration stages.

Awareness Stage

The awareness stage helps prospective organizing clients identify their challenges or goals for their homes. So as you are working to attract premium organizing prospects in this phase, you want to create content that speaks to where they are. Here are a few sample posts from my Instagram account you can use as a reference and why it’d be considered an awareness stage piece of content:

Example 1:

This reel, although funny and good entertainment, it showcases that the NEXT step is NOT to invest in organizing products. Most times our prospective organizing clients know they need to get organized. And the natural association to many when it comes to organization is investing in organizing products, 

However as experts, WE know decluttering is always the first and only step not investing in new bins, baskets, etc. As organizers, we need our prospective organizing clients to become aware that new products are not the solution, but decluttering is.

Teach them the process of getting organized, share the benefits of it, and at the end of the post or caption, share with your audience how they can get started on the journey of getting organized with them.

Example 2:

Again, although this reel is funny and is good entertainment, it speaks to a common them I see from organizing clients and prospective clients when it comes to the decluttering process. There’s this common thought that selling items no longer needed or wanted is the best way to declutter. Now sometimes, depending on what the items are, selling is a great option, however, for many selling every thing you want to declutter is not the most feasible option and it typically takes way longer than just donating items that can really serve people well. 

The awareness you can bring your audience and prospective organizing clients with this content is the decluttering process is strategic and requires a specific process to be done efficiently. Educate them on your specific process. Your focus in this stage is not to hardcore sell your services. It’s to help your audience and your prospective clients see their challenges and goals in your content.

Consideration Stage

The consideration stage involves them figuring out the best solutions. By only focusing on decision-making content, you leave a gap and miss nurturing people in the earlier stages of their journey. In this phase, your content can revolve around sharing deep dives into your process for example. 

For Tidied by K, I’ve shared a few proprietary “mini case studies” that go more into detail. Now remember, no worries if you don’t have a large portfolio or a portfolio at all. You can use your own home/space to get started or even your family and friends. 

Decision Stage

The decision stage is the stage most organizers focus on (especially when they’re just starting out), but not you after reading this blog. Your portfolio and other similar content, meant to sell your professional home organizing services, is content for those prospective organizing clients that have already gone through the other phases.

Both examples highlight before and after client projects. These are content reels that are intended to help my prospective clients make the decision to invest in our professional organizing services.

To book premium organizing clients, you need to create content for all stages of the buyer’s journey, capturing and nurturing your audience throughout the process. This approach will attract and nurture prospective organizing clients at different stages, ultimately leading to booking premium organizing clients.

Remember, before-and-after content is good and helpful for selling your services, but it only reaches those ready to buy. By focusing on the entire buyer’s journey, you can market your services more effectively, organically attract the right people, and close more premium organizing clients.