Ready to start your professional organizing company? If so, this blog is going to help you get started on the right foot! And if you’ve already started but feeling stuck, stick around. I’ll be sharing helpful information you can leverage to help you fill the gaps in your business too!

Today, I want to talk about your deep desire to start your professional organizing company. Whether you’re just getting started and still in the ideation phase, or if you’ve already launched your business but feel stuck and unsure about what to focus on, this blog is for you.

For Aspiring Organizers in the Ideation Phase

You love organizing, see other organizers transforming spaces and lives, and want to make it a business. This blog will help you get started on the right foot.

For Established Organizers (1-3 Years In)

You’ve launched your home organizing business, but clients are trickling in sporadically. You’ve made some money, but nothing substantial. You want to book more home organizing clients consistently, be seen as an authority within the professional organizing industry, collaborate with other professional organizers, and serve more home organizing clients. But you’re feeling stuck and unsure about what steps to take next.

Here are some foundational steps to start your professional organizing company and build a successful business.

1. Get Clear on Your Target Audience

Branding Basics:

Who You Serve- Define your ideal clients. Be specific about their needs and how your services solve their problems:

Consider who would benefit the most from your services: busy professionals, overwhelmed parents, seniors downsizing, or small business owners needing organized workspaces. Understand their specific pain points, such as lack of time, feeling overwhelmed by clutter, or needing more efficient systems. By identifying these needs, you can tailor your services to provide targeted solutions that address their unique challenges. This clarity helps you attract clients who see the value in what you offer and are willing to invest in your expertise.

How You Serve Them- Clarify your services and the unique value you offer:

Clarifying your services and the unique value you offer sets you apart from other professional organizers. Offer a range of services such as decluttering, space planning, donation hauling, and creating customized organizational systems. Highlight any specialized skills or certifications, such as experience with digital organization or eco-friendly organizing methods. Emphasize the personalized approach you take, ensuring each client receives a tailored plan that fits their specific needs and lifestyle. By showcasing the depth of your services, you demonstrate your ability to handle various organizing challenges with expertise, care, and consideration.

How You Show Up- Develop a clear and compelling message about your services and the value you can extend:

Pro Tip: At Tidied by K, I first identified my target audience by understanding their pain points and how my services could uniquely address them. This helped me create tailored marketing messages that resonated with potential clients.

Finding this helpful so far? If yes, I have a FREE TRAINING you can register for. This FREE 60 minute training will teach you how to build a profitable professional organizing company and how to book premium professional organizing clients.

2. Develop a Solid Process

Practice and Portfolio Building:

Work for Free- If you’re new, offer your services to family and friends to gain experience and build your portfolio. This may or may not be a viable option for you, but if it is, I highly recommend it.

Time and Pricing- Learn how long projects take and refine your process. This helps with accurate pricing and project management.

Pro Tip: When I started Tidied by K, I worked for free to develop a process, build my portfolio, and learn timing. This practice is crucial for understanding project timelines and creating a structured process.

3. Determine Your Pricing

Foundational Pricing Strategy:

Practice and Clarity: Once you’ve gained enough experience and refined your process, set prices that reflect the value you provide. I have a free pricing calculator you get access to by attending this FREE TRAINING. It walks you through the exact process I use to create a pricing structure that is profitable and strategic.

Profitability: Ensure your prices are profitable and aligned with the quality of your services. This is essential! As a newbie, it is extremely simple to get into a space where you are essentially working for free. If you don’t crack the code for this early on in business, you run the risk of not staying in business for long, or at minimum growing resentment towards your business and even your clients. Trust me… I’m speaking from experience on this one.

Pro Tip: Clear branding and a solid process will help you determine fair and profitable pricing for your services. At Tidied by K, we reviewed market rates and adjusted our prices based on the value we provided and the costs of running our business.

4. Set Up the Back-End Components

Business Logistics:

Legal Structure: Transition from a sole proprietorship to an LLC or S Corp as your business grows. This change often brings a mental shift towards treating your business more professionally.

Technical Setup: Get your EIN, business bank account, business license, and insurance. Avoid commingling personal and business funds.

Pro Tip: Setting up the back end of your business is crucial for long-term success. It helps you operate more professionally and protects your personal assets. At Tidied by K, formalizing the business structure helped streamline operations and build credibility with clients.

5. Diversify Your Marketing Channels

Marketing Strategy:

Social Media: Use platforms like Instagram, Facebook, and TikTok to showcase your work. Post before-and-after photos, client testimonials, and behind-the-scenes content. Engage with your audience through stories and LIVES.

SEO: Optimize your website with relevant keywords that potential clients might search for. Create blog posts addressing common organizing challenges and solutions, which can help drive organic traffic to your site.

Local Marketing: Participate in local events and offer free workshops or seminars on organizing. Build relationships with local businesses like real estate agencies and interior designers, as they can refer clients to you.

Content Marketing: Start a blog, podcast, or YouTube channel where you share organizing tips, client success stories, and industry insights. This not only positions you as an expert but also provides valuable content that attracts potential clients. Now let me say this… if you are just now working on starting your professional organizing company, this may be a task you focus on in year 2 of business. And if you’re committed to starting one of these in year one, focus on a consistent schedule you can manage and start with one platform first. 

Referral Marketing: Encourage happy clients to refer you to their friends and family. Offer incentives such as discounts on future services for every successful referral. Positive word-of-mouth can significantly boost your organizing business.

Pro Tip: At Tidied by K, we leverage social media, SEO, local marketing, content marketing, and referral marketing to attract and retain clients. Diversifying your marketing channels ensures a steady flow of potential clients.

6. Enhance Your Online Presence

Professional Presentation:

Professional Website: Ensure your website is user-friendly, visually appealing, and mobile-optimized. Include a clear description of your services, high-quality images, client testimonials, and a blog to showcase your expertise.

Press Opportunities: Seek out press features in local magazines, newspapers, and online publications. This not only increases your visibility but also enhances your credibility.

Google Reviews: Encourage your clients to leave positive reviews on Google. High ratings and detailed reviews can significantly influence potential clients’ decision-making process.

Pro Tip: At Tidied by K, we focus on maintaining a solid online presence through a professional website, securing press opportunities, and accumulating positive Google reviews. This strategy has been crucial in building trust and attracting premium clients.

7. Elevate Perceived Value

Demonstrating Value:

Case Studies: Create detailed case studies for your website and marketing materials. Each case study should outline the client’s initial challenges, the solutions you implemented, and the final results. Use before-and-after photos to illustrate the transformation.

Client Testimonials: Collect and display testimonials from satisfied clients on your website and social media. Video testimonials can be particularly powerful as they provide a personal touch and allow potential clients to hear directly from those who have benefited from your services.

Pricing: Ensure your pricing reflects the value of your services. High prices should be justified by the quality of work, level of expertise, and the unique benefits you offer.

Before-and-After Work: Regularly share before-and-after photos of your projects on your website and social media. These visual proofs are compelling and clearly demonstrate the impact of your services.

Pro Tip: At Tidied by K, we elevate the perceived value of our work through detailed case studies, client testimonials, competitive pricing, and showcasing dramatic before-and-after transformations.

Final Thoughts

If you’re new, start with these foundational steps to build a solid base for your business. If you’ve been in business for a while but feel stuck, these steps can help you identify and fill gaps in your operations.

I hope you found this blog helpful. Remember, whether you’re just starting or refining your organizing business, these foundational elements are key to building a profitable organizing business.